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牵手专业招展机构
“与往年相比，组委会迈出的最大一步应该就是联合专业招商机构，共同办展。”南安石材工业协会副秘书长潘鹏章坦言。
据介绍，往年整个石博会的幕前幕后都是由组委会的几名工作人员来运作，力量较为单薄，成为办展水平不高的重要原因。当然，组委会也意识到了这一点，为了将石博会打造成全球最有价值最有影响力的石材交流平台，遂与专业行业机构合作。
“今年，我们组委会牵手相关传媒公司、各省石材协会、国外石材相关协会，共同来办展。”石博会负责人说，与专业的招商机构合作，他们能做更完善的前期策划，这对招展及整个后期运行都将起到极大的推动作用。
“日前，我刚亲赴土耳其安塔利亚，与当地石材展主办方进行了详细的洽谈，他们也很愿意与我们合作。目前，已确认合作意向的国际展团有土耳其、伊朗、巴西、意大利、巴基斯坦、埃及、挪威、西班牙等，印度展团正在洽谈中。而国内省外的招商，我们组委会则交给对石材行业既熟悉又专业的招展机构。”
据了解，除了完善的前期策划，本届展会在媒体宣传方面的投入也是空前的。不仅仅与国内的各大媒体合作，还开展跨国媒介推广。“在宣传期间，我们也明示将把部分服务项目承包给专业的服务公司，实现专业化、标准化，与国际接轨。这也给一些担心交流不便、生活不便的参展商吃了一颗定心丸。”潘鹏章说。
已有200余家企业入驻
据介绍，在前期策划中，有一个与往年差别比较大的特点是展团和模块的形成。“本届石博会将颠覆往年，做一个大的创新。展会将按照几个板块、几个功能来进行区域品牌的打造，形成一种集体效应和聚焦功能。”石博会组委会相关负责人说道，具体将通过以下4种模式操作：
“第一是将国内的石材生产大省，按照省份名字进行组团，即省团；第二是结合各地较具影响力的石材产业园或市场，形成平台类的组团，即平台团；第三是寻找在工艺、模式上较有创新的企业，进行有针对性的集中升级和引导，形成具有创新化、艺术化、生活化的崭新模板；第四是着重发展国际展团，跟多个国家签订组团协议，提升国际组团的比例，扩大国际化规模。”
一、新的展厅、新的规模、新的层次
采取5.5万平方新展厅，参展面积比上届扩3.5倍，参展企业扩大2.5倍。层高的提升和展位面积的变化，可以让布展效果和内容更加丰富。设立统一国家形象的土耳其、巴西、伊朗、西班牙、意大利、西班牙国际展区提升国际化和产石国家的影响力。设立产业引导的产业引导展区，让高端平台、资源平台、石尚家居和营销模式的创新成果更具榜样力量。
Ⅰ. New Exhibition Hall, New Scale, New Level
The 55,000 square meters of new exhibition hall is adopted, so the exhibition area is expanded over the previous 3.5-fold and 2.5-fold expansion of the exhibitors. The heightening of the storey and the change of the booth area allowenriching the effect and content of the booth arrangement.The establishment ofinternational exhibition area with unified national image for Turkey, Brazil, Iran, Spain, Italy, and Spain enhances the internationalization of the fair and of the influence of the block- producing country. Also the establishment of the industry guide area allows theinnovation results ofhigh-end platforms, resource platform, stone fashion home furnishing and marketing model to have more example force.
二、新的推广、新的力度、新的效果
Ⅱ. New Promotion, New Efforts, New Effects
本届组委会将投入巨资在户外、媒体、微信、网络和专业展会发布本届石博会信息，并保持每阶段更新：
The committee of this session will invest heavily in outdoors, media, Wechat, networking and professional exhibitions to release the information of Fair this year and keep updated every stage:
1、户外：土耳其机场、巴西机场户外媒体，厦门至水头高速单立柱约10-12支密集发布3个月，水头境内各主要路段单立柱密集发布3个月，水头所有LED不间断发布。
1. Outdoors: outdoor media in Turkey Airport and Brazil Airport, about 10-12single columnathigh-speed road from Xiamen to Shuitou for 3 months dense advertisement, the single columnadvertisement for 3 months intensive releaseat major roads of Shuitou, and continuous release in all LED of Shuitou.
2、媒体：业务员在北京、上海、重庆、云浮、水头上门发放招商资料并获取基础资料用于展前宣传邀请。在水头高速出口收费站、各大银行网点发放招商资料，与各大行业媒体合作，不定期发布石博会信息。并与土耳其专业机构会刊土文专刊，发放到土耳其石材行业。
2. Media: salesmen in Beijing, Shanghai, Chongqing, Yunfu, and Shuitou will disseminatebusinessinformation and obtain basic information for pre-exhibitionpublicity invitation, and also provide investment information at toll station exit of Shuitou high-speed road and at major bank outlets. And the cooperation withmajor industry media can publish the information of Stone Fairfrom time to time.The Turkish special article will be published under the cooperation withprofessional Turkishorganizations and the article will be distributed to the Turkish stone industry.
3、创新平台：设立石博会微信网站，全方位发布石博会信息。充实石博会网站，丰富信息发布渠道。通过有1.2万多用户的石材专业群发布即时信息，扩大石博会影响力。
3. Innovation Platform: the third party service provider on Wechat is applied for the enrichment of the information dissemination channels to fully release the information of Stone Fair and toreplenishof the Stone Fair website. There are more than 12,000 users from the professionalstone group torelease the instant message can expand the influence of Stone Fair.
4、展会期间借助信息平台、微信平台、酒店平台和大量户外提供咨询、服务、信息和生活攻略发布。
4. During the exhibition, the consulting, services, information and life strategy will be releasedthrough the information platform, Wechat, hotels and a mass of outdoor media.
三、新成绩、新内容、新高度
Ⅲ. New Achievements, New Content, New Heights
本届石博会自开始招商至今一个月不到，展位一位难求十分紧张，目前仍有大量参展企业得不到展位，组委会将积极争取扩建临时展馆，扩大容量。本届展会将提高配套活动的实效性，举办多场次的石材新品与设计、建筑对接会，促进新品种的销售。举办主题论坛，为产业发展提供方向和对策导向。因此，我们相信在全体石材行业人士和共同关注石材行业发展的人士的关怀与努力下，本届水头石博会将取得前所未有的成绩和作用。
Although there has been less than a month since the beginning of investmentpromotion of current Stone Fair, the booth is hard to get and there are still a large number of exhibitors can not take a booth, so the committee will actively seek the extension of temporary exhibition hall to expandthecapacity. The exhibition will enhance the effectiveness of supporting activities, andorganizemorematch-making meetings for new stone products with designers, architectsto promote sales of newvarieties. Themed forums will be held to provide direction and countermeasure guide for industrydevelopment. Therefore, we believe that under the care and efforts of all the stone industry professionals and common people who concern about the development of stone industry, thecurrentShuitou Stone Fair will achieve unprecedented performance andfunction.
